The anchoring effect is also widely used by showing the original price first for discounts . See the example above. Goal gradient effect The closer your website visitors get to a goal, the higher the motivation to achieve that goal. That is why it is good to show progress if you want to steer people towards a certain goal. A progress bar in an order process is a good tool for this. Make sure the bar is already a bit filled when someone sees it for the first time. This way you get the most out of the goal-gradient effect. Conversion Optimization Checklist What is important for conversion optimization differs per website. This is a handy checklist of key points for conversion optimization Make the right first impression.
Make all payment options clear. Make sure that the best-known payment options are possible. Display quality marks and certificates clearly. Provide a clear explanation about the shipping costs, shipping times and return conditions. Make it clear to the visitor Fax Number List what makes you distinctive (what your USPs are). Implement a heat mapping tool to gain insight into visitor behavior. Start with A/B testing to find the right approach. Provide convenient and easy filters for a large number of products.
Offer clear and comprehensive product photos. Please provide stock status information to avoid disappointment. Use eye-catching calls to action. Simplify forms and keep them short and clear. Give visitors feedback when they have completed a form (submitted successfully!). Give visitors the option to pay with a guest account. Offer a social login to allow visitors to register with their social media accounts. Give reviews and ratings a good place on the website. Provide sufficient contact options. Personalize the website to create a trusting feeling in the visitor. Optimize the website for fast loading times.