The name 'handyman' is derived from the term 'jobs', which in this world means 'to make love to get pregnant'. Tracking her own menstrual cycle is something that keeps her busy. Some of these women are in a medical process to get pregnant. Aspirant This group consists of pregnant women. They are already part of the club, but not quite yet. After the first trimester, most pregnancy ailments disappear and there is more and more room to enjoy and prepare for the big day. In fact, almost the entire life of aspirants is dominated by the great change that is to come.
You can see that in the way aspirants organize their lives, but certainly also in their purchasing behaviour. mothers of children between 0 and 1 year old. The first six months in the phone number list same style revolve around figuring out how motherhood works. It often turns out to be slightly different than expected, despite the months of preparation. In the second half of the year, this habituation is often already present. 'Experienced' mother The 'experienced mother' has completed her first year as a mother, has 'mastered' motherhood and is looking forward to the next steps. She is busy with the playgroup and with any subsequent children.
Experienced is in quotes because they are relatively experienced for young mothers, of course they will still learn quite a bit. The above four groups are in principle separate target groups around the same life event. All four of them therefore have different (information) needs and display different online behavior. The handyman is simply in a different phase than the experienced mother. Despite this, there will also be many similarities, and will naturally get the needs of a 'stage later' later, assuming no sad things happen. If you have aimed your marketing arrows at young mothers, it is good to be aware that your marketing activities should be geared to this. We will go through the possibilities of four channels with you.